Community Driven - Peterbilt Proud

At Peterbilt Atlantic, we have more than just a passion for trucks – we have a passion for the communities in which we work and live. Every year, we do our part to support community events, sports and education through a wide range of charitable donations.

Peterbilt Atlantic employees enjoy life in Eastern Canada where community still means something, family is close by and neighbours are friends. Through our Peterbilt Proud program, we sponsor initiatives that share our values in the towns and cities we live in. Highlights include:

Learning Disabilities Association of New Brunswick

LDANB promotes the understanding and acceptance of the ability of persons with learning disabilities to lead meaningful and successful lives. In 2019, Peterbilt Atlantic announced the signature sponsorship of the expansion of the Barton Reading program to the Moncton region.
For more information about the outstanding work of the LDANB please visit:

Peterbilt Atlantic Family Proud

Every employee of Peterbilt Atlantic can apply for up to $200 annually in sponsorship for a family member involved in a team sport, educational program or charitable initiative in their home community. With over 150 employees, these sponsorships give a boost to countless positive programs throughout the region. For more information please contact Craig Allen at

UNB Reds Hockey

What's an Atlantic Canadian winter without hockey? Peterbilt Atlantic is a proud supporter of UNB Hockey. As seven-time national champions, UNB relies on Peterbilt sponsorship for travel, training, ice time and more. In fact, we love it so much, we even sponsor the Peterbilt Atlantic zamboni. In Fredericton over the Christmas holidays? Don’t miss the annual Peterbilt Pete Kelly Cup tournament! Click for more info on the team at

Torque Motorsports

Our sister powersports company, Torque Motorsports, sponsors dozens of community events raising funds throughout the province. in 2018, the Torque Motorsports team was awarded the Easter Seals NB Merit Award for Exceptional Fundraising Leadership. Learn more about Torque Motorsports at: 

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